PRIMAVALE LIMITED

Other

Funds Requested

£50,000.00

Offered so far

£0.00

Loan term

60 MONTHS

Auction Closed

2013-09-12

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This loan is now passed its deadline, lender funds will soon be released.

About the Business

Company Name: PRIMAVALE LIMITED Company Number: 04004149
Business Type: Other Years Trading: more than 10 years
Business Location: WIRRAL

About the Risk

Risk rating

B

Default rate

6.90%

Bad debt rate

5.67%

About the Security

Security Offered:

Personal Guarantee - PG from director and majority shareholder, Ian Woolsey

Est. Equity: 0.00

All Assets Debenture - Fixed and floating charge over the assets of the company

Est. Equity: 0.00

Risk Indicators Identified:

Important Files

Who are we?

Primavale Ltd is a franchise of the Green Thumb network. This year we are the second-largest Green Thumb franchise in the country for turnover and we’re regularly in the top 10 for net growth throughout the franchise network. I purchased this franchise with 1,600 customers. It has since grown to 7,000.

Read more

Loan Offers

What is the loan for?

To develop further growth and marketing activity with strategic partners to create a cash flow contingency in case we have heavy snow again. The snow last year meant that treating lawns was impossible, which impacted cash flow, but not the turnover, as the work is carried out at a later date. To mitigate that happening again, a series of marketing strategies have been created. I’ve started a partnership with Typhoo Tea to market direct to their employees and we’re advertising with the Wirral Borough Council whereby an advert will be displayed on all payslips – up to 12,000 workers. We’re also working with voucher-based websites, like focusbestdeals.co.uk to give initial discounts to new customers. Upselling services to existing customers is another area of growth for us. We’re offering multiple treatments for £180 a year with a direct debit option of £15 per month.

Why consider investing?

We are profitable company that is safe to lend to and we will back this up with an all-asset debenture. We’ve got excellent support from Green Thumb Ltd, our master franchisor. There are 217 Green Thumb franchises across the UK, all benefiting from marketing support and substantial discounts on purchasing. An aggressive marketing strategy meant the Wirral franchise was 3rd, 1st and 5th in the network for net growth of customers with 2%, 1.75% and 0.99% increases respectively during May, June and July this year. We’re forecasting profits to be in line with last year before tax, which reflects the investment in personnel made this year. I’ve recruited a Head Crewman with extensive knowledge of lawns and is skilled in upselling services. He is training other operatives and will certainly add value to the organisation.

DateAmountCapitalInterestReceived
26/09/2013£1,134.84£597.76£537.08
26/10/2013£1,134.84£604.18£530.66
26/11/2013£1,134.84£610.67£524.17
26/12/2013£1,134.84£617.23£517.61
26/01/2014£1,134.84£623.86£510.98
26/02/2014£1,134.84£630.56£504.28
26/03/2014£1,134.84£637.33£497.51
26/04/2014£1,134.84£644.18£490.66
26/05/2014£1,134.84£651.10£483.74
26/06/2014£1,134.84£658.09£476.75
26/07/2014£1,134.84£665.16£469.68
26/08/2014£1,134.84£672.31£462.53
26/09/2014£1,134.84£679.53£455.31
26/10/2014£1,134.84£686.83£448.01
26/11/2014£1,134.84£694.20£440.64
26/12/2014£1,134.84£701.66£433.18
26/01/2015£1,134.84£709.20£425.64
26/02/2015£1,134.84£716.82£418.02
26/03/2015£1,134.84£724.52£410.32
26/04/2015£1,134.84£732.30£402.54
26/05/2015£1,134.84£740.16£394.68
26/06/2015£1,134.84£748.11£386.73
26/07/2015£1,134.84£756.15£378.69
26/08/2015£1,134.84£764.27£370.57
26/09/2015£1,134.84£772.48£362.36
26/10/2015£1,134.84£780.78£354.06
26/11/2015£1,134.84£789.17£345.67
26/12/2015£1,134.84£797.64£337.20
26/01/2016£1,134.84£806.21£328.63
26/02/2016£1,134.84£814.87£319.97
26/03/2016£1,134.84£823.63£311.21
26/04/2016£1,134.84£832.47£302.37
26/05/2016£1,134.84£841.41£293.43
26/06/2016£1,134.84£850.45£284.39
26/07/2016£1,134.84£859.59£275.25
26/08/2016£1,134.84£868.82£266.02
28/09/2016£1,134.84£878.15£256.69
28/10/2016£23,265.06£23,017.79£247.26
28/11/2016£0.00£0.00£0.00
28/12/2016£0.00£0.00£0.00
28/01/2017£0.00£0.00£0.00
28/02/2017£0.00£0.00£0.00
28/03/2017£0.00£0.00£0.00
28/04/2017£0.00£0.00£0.00
28/05/2017£0.00£0.00£0.00
28/06/2017£0.00£0.00£0.00
28/07/2017£0.00£0.00£0.00
28/08/2017£0.00£0.00£0.00
28/09/2017£0.00£0.00£0.00
28/10/2017£0.00£0.00£0.00
28/11/2017£0.00£0.00£0.00
28/12/2017£0.00£0.00£0.00
28/01/2018£0.00£0.00£0.00
28/02/2018£0.00£0.00£0.00
28/03/2018£0.00£0.00£0.00
28/04/2018£0.00£0.00£0.00
28/05/2018£0.00£0.00£0.00
28/06/2018£0.00£0.00£0.00
28/07/2018£0.00£0.00£0.00
28/08/2018£0.00£0.00£0.00
Total:£49,999.64£15,254.50