Funds Raised


Final AER


Loan term


Auction Closed


Micro Loan Opportunities
Buy Capital Seller's
Price Buyer's
£60.51 +3.00% £62.32 17.41%
£30.25 +3.00% £31.16 17.41%
£24.20 +3.00% £24.93 17.41%
£18.15 +3.00% £18.70 17.41%
£12.10 +3.00% £12.46 17.41%

About the Business

Company Name: CANDY HERO LTD Company Number: 06776369
Business Type: Import/Export Years Trading: 5-10 years
Business Location: Baildon

About the Risk

Risk rating


Default rate


Bad debt rate


About the Security

Security Offered:

Personal Guarantee - PG from Frank Dillon

Est. Equity: 0.00

Personal Guarantee - PG from Leo Dillon

Est. Equity: 0.00

Personal Guarantee - PG from Rahel Guzelian

Est. Equity: 50000.00

Personal Guarantee Insurance - PGI Policy with ReBS granted benficiary rights

Est. Equity: 75000.00

All Assets Debenture - Fixed and floating charge over the assets of the company

Est. Equity: 0.00

2nd Priority Legal Charge - 2nd Charge over residential home

Est. Equity: 0.00

2nd Priority Legal Charge - 2nd Charge over residential investment property

Est. Equity: 0.00

2nd Priority Legal Charge - 2nd Charge over residential investment property

Est. Equity: 0.00

Cross Corporate Guarantee - CCG provided by Galactic Foods Limited

Est. Equity: 0.00

Personal Guarantees - PGs from the Candy Hero Management Team

Est. Equity: 60000.00

Risk Indicators Identified:

High level of borrowings
This business has a high level of borrowings in relation to its turnover
Previous Failed Businesses
One or more of the directors has been involved in a failed business
High Debt-to-Equity Ratio
This company has a higher than average level of company debt in relation to its equity
Low Quick Ratio Score
The quick ratio is an indicator of a company’s short-term liquidity. The quick ratio measures a company’s ability to meet its short-term obligations with its most liquid assets

Important Files

Who are we?

Visit our Website

Candy Hero has raised money through previously. This new loan will be used to refinance the old loan. If you currently have Capital Outstanding on the existing loan you can transfer this to the new application, by making use of Transfer Bids.

Visit the existing loan here

Candy Hero is an innovative and rapidly growing importer, exporter, and distributor of sweets, snacks, and grocery products, with 75% of it's stocked range imported from the USA. Candy Hero is a retailer as well as a distributor, operating a multi-channel online retail system and high street stores in Leeds and York city centres. The retail knowledge and customer service focus coupled with powerful proprietary software makes Candy Hero an acclaimed trade distributor in the UK and Europe due to the efficient trade e-commerce system and great customer service provided to trade buyers.

The company stocks around 4,000 unique product lines in a 10,000sq ft warehouse and has recently launched a proprietary pre-order system which will ultimately allow it to sell a range of 30,000 unique product lines, sourced from UK and USA, making the depth of range and country of origin something unmatched by any other distributor in the UK. Candy Hero's software systems strip waste from process and this allows pricing to be competitive in the markets it serves.

The keen desire to make a systematic business which is a fun and challenging environment to work within have led to a great and motivated workforce with high levels of engagement. Candy Hero is an open and innovative company with the systems, people, and processes that create true potential to be a food and non-food distribution service more efficient and powerful than any known competitor.

Lenders should note that the security on offer does not cover the loan amount on this application. Having considered the application carefully we feel it is worthy of lender consideration. The business has demonstrated that it has good and reliable customers, operates in a growing market and the use of the funds the director is asking for is to replace his current expensive funding. Further, as the company continues to trade profitably and makes loan repayments, the security inherent in the business is likely to increase. As ever lenders should consider the full merits and risks of the business prior to lending

Read more

Loan Offers

What is the loan for?

Candy Hero has roughly £184k in other loans which it wishes to refinance as the majority of them are on quite short terms. A new £300k loan on a 5 year term which pays off the £184k would allow Candy Hero to preserve working capital at a sensible level for a sustained period of future growth, as well as gaining some additional capital.

This required loan would provide better cash flow for the import/export cash cycle at a level where the business can repay monthly without putting intermittent pressure on cash flow and requiring the routine admin and uncertainty of topping up financial facilities.

Why consider investing?

Candy Hero is an established business, but still in the early stages of potential growth and has recently finished the March 2016 year end period with £3.03M turnover. This is an 83% growth from the March 2015 year end at £1.65M turnover. Cash Flow Forecasts show quite reasonably that the net margin percentage will grow slowly and the turnover will grow rapidly if the correct financial facilities can be put in place.

Wholesale distribution is about volume and the company is a working model of lean distribution with a prime directive of continuous improvement, elimination of wasteful activity, and increasing the value-add for it's customers. The working system is a machine which is proven to work, but requires the power to purchase at the right level in order to sell to it's potential. The company is loved by customers and has a demand much greater than it's supply.

Candy Hero has spent just 5 full days out of 5 full years actively recruiting trade customers with a sales process that chases leads - other than that, the company success and current customer-base spread around every country in Europe is entirely due to what the company is, what values it stands for, and what good word spreads as a result of doing good things for customers!


This Loan is to be secured by way of Personal Guarantees from each of the three Directors and shareholders; an All-Assets Debenture over the applicant business; three second priority property charges; and a Cross-Corporate Guarantee.

The directors hold equity in three properties they personally own. The properties have an estimated value of £116,000; £100,000 and £110,000 respectively. However, first charges were given over the first two properties in question to secure a revolving trade finance facility with an upper limit higher than the combined values, so at any point the first two properties may be in negative equity. The third property, with an estimted value of £110,000 has an estimated equity of £27,000.

One director will be taking out Personal Guarantee Insurance and signing an assignment deed to grant ReBS benefiticary rights.

The Debenture will sit behind the current HSBC charge and create a fixed and floating charge over Candy Hero Limited. The Debenture will also incorporate the Candy Hero Trademark, Domain Name, Brand, Website and Software.

Property charges are being offered over three properties. The first is the Director's personal residence, with an estimated value of £116,500. The other two are investment properties with estimated values of £100,000 and £110,000. As stated above, the first charges over the first two properties secure a revolving trade finance facility, so at certain points during the loan the properties may be in negative equity. The final property has an estimated equity of £27,000.

The cross-corporate guarantee is being provided by Galactic Foods Limited (09607800), a non-trading limited entity of which Frank and Leo Dillon are directors.

Personal Guarantees have also been agreed in principle with members of the Candy Hero management team. Four individual employees of Candy Hero, two of whom are homeowners, have agreed in principle to provide Personal Guarantees to support this loan. Lenders should be aware that these Personal Guarantees will be limited to a total liability of £60,000 (2 x £20,000; 2 x £10,000 total liability). This is in contrast to the normal Director/Shareholder guarantees, which are joint and several and convey a liability for the full loan amount.

28/03/2017£7,923.66£3,059.16£4,864.50 (6 days late)
28/08/2019£7,923.66£4,923.38£3,000.28Not Due
28/09/2019£7,923.66£5,004.84£2,918.82Not Due
28/10/2019£7,923.66£5,087.64£2,836.02Not Due
28/11/2019£7,923.66£5,171.81£2,751.85Not Due
28/12/2019£7,923.66£5,257.37£2,666.29Not Due
28/01/2020£7,923.66£5,344.35£2,579.31Not Due
28/02/2020£7,923.66£5,432.77£2,490.89Not Due
28/03/2020£7,923.66£5,522.65£2,401.01Not Due
28/04/2020£7,923.66£5,614.02£2,309.64Not Due
28/05/2020£7,923.66£5,706.90£2,216.76Not Due
28/06/2020£7,923.66£5,801.32£2,122.34Not Due
28/07/2020£7,923.66£5,897.29£2,026.37Not Due
28/08/2020£7,923.66£5,994.86£1,928.80Not Due
28/09/2020£7,923.66£6,094.04£1,829.62Not Due
28/10/2020£7,923.66£6,194.86£1,728.80Not Due
28/11/2020£7,923.66£6,297.35£1,626.31Not Due
28/12/2020£7,923.66£6,401.54£1,522.12Not Due
28/01/2021£7,923.66£6,507.44£1,416.22Not Due
28/02/2021£7,923.66£6,615.10£1,308.55Not Due
28/03/2021£7,923.66£6,724.55£1,199.11Not Due
28/04/2021£7,923.66£6,835.80£1,087.86Not Due
28/05/2021£7,923.66£6,948.89£974.77Not Due
28/06/2021£7,923.66£7,063.86£859.80Not Due
28/07/2021£7,923.66£7,180.72£742.94Not Due
28/08/2021£7,923.66£7,299.52£624.14Not Due
28/09/2021£7,923.66£7,420.29£503.37Not Due
28/10/2021£7,923.66£7,543.05£380.61Not Due
28/11/2021£7,923.66£7,667.84£255.82Not Due
28/12/2021£7,923.66£7,794.70£128.96Not Due