Synapse Information Limited

Investment Requests for Cloud Cfo

Overview
Funds raised
£45,000
Final AER
13.32%
Loan Term
60
Completed:
05/11/2015
About the Business
Company Name: SYNAPSE INFORMATION LIMITED Company Number: 07574175
Business Type: Business Services Years Trading: 2-3 years
Business Location: 33 LUDGATE HILL
About the Risk
Risk Rating: A

Default rate

12.2%

Bad debt rate

0.23%

About the Security
Security Offered:
content
Personal Guarantee - PG from Steven Brown
Est. Equity: £0.00

Important Files
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Who are we?

http://www.synapseinformation.com/

Synapse is a Managed Service (SaaS) solution to the problem of getting accurate and timely Management Information.

Companies large and small produce management reports manually using spreadsheets. Time and money is wasted as staff cut and paste data together. Synapse solves this problem, automating report production and immediately reducing operational costs.

We connect customer spreadsheets to our cloud service and automate the cutting and pasting work for them in the background with advanced database technology.

Our Story

Extract from Birmingham Post Article, 8 Nov 2014

Brian Donnelly , a digital pioneer who has traded Silicon Valley for Birmingham is on course for job-boosting growth – and believes in many ways it is easier to create a successful firm here.

Brian Donnelly moved to the Californian digital hub in the late 1990s and ended up growing Constellar into a £75 million enterprise, which was sold to IBM.

Now, he has chosen Birmingham Science Park Aston as the base for his new firm, Synapse, which uses cloud computing to integrate spreadsheets, and is targeting a £25 million turnover and 60 staff in less than five years.

All 20 members of staff hold stock in the company, which is commonplace in Silicon Valley. ...

One of Synapse’s first customers was a large British bank that was going through a complex merger and needed to integrate thousands of spreadsheets. He said the strength of the business was that people tended to revert to Excel spreadsheets, which they have used for years, and Synapse allows them to be used and linked for access across multinational companies.

He said: “It’s like a second wives’ club – people go back to their spreadsheets because they know what they are doing with them, but when you have two, five, ten people using them it can get difficult. “We are pretty much the only company saying ‘carry on using your spreadsheets’, and using connection to the cloud you can have thousands of people tapping away at the same time. It isn’t selling software, we are saying we can take the problem away.” He added: “The staff numbers in Birmingham will grow. We expect there to be 60 in a couple of years and it mushrooms from then.

“Birmingham is the city of 1,000 trades and we think we can do it all from here. In the old days you would need a dozen offices all over the world. We will have a west coast office but that is about it – it will all be about Birmingham.”

READ MORE...

Details

Who are we?

http://www.synapseinformation.com/

Synapse is a Managed Service (SaaS) solution to the problem of getting accurate and timely Management Information.

Companies large and small produce management reports manually using spreadsheets. Time and money is wasted as staff cut and paste data together. Synapse solves this problem, automating report production and immediately reducing operational costs.

We connect customer spreadsheets to our cloud service and automate the cutting and pasting work for them in the background with advanced database technology.

Our Story

Extract from Birmingham Post Article, 8 Nov 2014

Brian Donnelly , a digital pioneer who has traded Silicon Valley for Birmingham is on course for job-boosting growth – and believes in many ways it is easier to create a successful firm here.

Brian Donnelly moved to the Californian digital hub in the late 1990s and ended up growing Constellar into a £75 million enterprise, which was sold to IBM.

Now, he has chosen Birmingham Science Park Aston as the base for his new firm, Synapse, which uses cloud computing to integrate spreadsheets, and is targeting a £25 million turnover and 60 staff in less than five years.

All 20 members of staff hold stock in the company, which is commonplace in Silicon Valley. ...

One of Synapse’s first customers was a large British bank that was going through a complex merger and needed to integrate thousands of spreadsheets. He said the strength of the business was that people tended to revert to Excel spreadsheets, which they have used for years, and Synapse allows them to be used and linked for access across multinational companies.

He said: “It’s like a second wives’ club – people go back to their spreadsheets because they know what they are doing with them, but when you have two, five, ten people using them it can get difficult. “We are pretty much the only company saying ‘carry on using your spreadsheets’, and using connection to the cloud you can have thousands of people tapping away at the same time. It isn’t selling software, we are saying we can take the problem away.” He added: “The staff numbers in Birmingham will grow. We expect there to be 60 in a couple of years and it mushrooms from then.

“Birmingham is the city of 1,000 trades and we think we can do it all from here. In the old days you would need a dozen offices all over the world. We will have a west coast office but that is about it – it will all be about Birmingham.”

READ MORE...

Synapse is expanding quickly and is the progress of developing a new service known as Cloud CFO. The business would ring fence the loan funds and would utilise these funds to assist with the development costs of the new service together with rolling out a sales and marketing function.

The Go To Market Plan

We will concentrate efforts on sales to the companies economically co-located near Synapse, i.e within c50 miles of Birmingham. We can find these companies easily, we know how to reach out to their FD's via LinkedIn and other routes and we have a plan in place for sponsored networking events.

Key to this is the notion of reducing customer acquisition costs by shared marketing events. We have partnered with the Birmingham Science Park marketing team already.

Loan Offers

Please note that only the top 100 microloans are listed for sale.

ID
ID
Micro loan identification number.
Price
Price
Price for each individual micro loan.
Total repayable / interest
Total repayable / interest
Total amount to be repaid including interests.
Disc / Prem
Discount or premium for microloan
Discount or premium for microloan.
Buyer's Rate
Buyer's Rate
The buyer's rate is the reference rate for the buyer when a microloan is listed on the secondary marketplace.
Monthly Payments
Monthly Payments
Monthly payment based on amount borrowed, interest rate and constant repayment schedule (term).
Buy
Buy
Click on check box for micro loans you're interested on buying.
1266447 £10.97£12.42 / £1.82+3.50%9.90%£0.46
1263209 £28.15£31.32 / £4.51+5.00%9.59%£1.16
Business Profile

What is the loan for?

Synapse is expanding quickly and is the progress of developing a new service known as Cloud CFO. The business would ring fence the loan funds and would utilise these funds to assist with the development costs of the new service together with rolling out a sales and marketing function.

The Go To Market Plan

We will concentrate efforts on sales to the companies economically co-located near Synapse, i.e within c50 miles of Birmingham. We can find these companies easily, we know how to reach out to their FD's via LinkedIn and other routes and we have a plan in place for sponsored networking events.

Key to this is the notion of reducing customer acquisition costs by shared marketing events. We have partnered with the Birmingham Science Park marketing team already.

Why consider investing?

We have a Blue chip customer base

SaaS valuation multipliers

Investor Experienced COE / CFO

Over the last three years the company has received two Innovate UK grants to assist in the development of new technology service lines.

Why customers buy

Aberdeen Group tell us 84% of Fortune 500 companies use ad-hoc spreadsheet systems, but why? They have bought, and then discarded myriad software packages because they are too inflexible. They use spreadsheets because they can get flexibility - but at great wasted cost in manual cutting and pasting. Synapse lets them keep the benefits of their spreadsheet systems, eliminate the wasted time and immediately save them money.

Security

The Loan is to be secured by way of a directors guarantee

The director has an estimate net worth of £505k through ownership of a property with an estimate value of £900k and equity of approximately £505k.

Selected Micro Loan

Opportunities...

Buy Capital Seller's
Premium
Price Buyer's
Rate
£10.60 +3.50% £10.97 9.90%
£26.81 +5.00% £28.15 9.59%
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