Video marketing tips for SMEs

Video marketing has become a key marketing tool for business owners within the last couple of years. A 2021 survey by Biteable shows that 60% of businesses now use video as a marketing tool. 

Not convinced by video? Here are some stats about video content consumption which may sway you:

  • 94% of video marketers say video has helped increase user understanding of their product or service. (Wyzowl)
  • 93% of brands got a new customer because of a video on social media. (Animoto
  • 86% of marketers say video has helped them increase traffic to their website (Wyzowl

Video content is significant when it comes to marketing your SME. Here are several reasons why: 

Quick consumption & education

Accessing video content can be easily incorporated into a busy day. Your customer may not have time to read long articles. Video content can be accessible on a variety of social media channels, providing your audience with easy access to watch the content via the convenience of a mobile phone. Therefore, your audience can consume video content in an efficient way, whenever and wherever suits them best. Not only is video content accessible and effective, but also educational on the service/products of the business.

Trustworthy & humanises brand

Creating video content for your business creates a connection between you and your business. Your audience is invited to see the faces behind the brand which will help them to put their trust in the brand. Humanising your brand is key for a SME as your business will come across more genuine.

Entertaining & engaging

Video content is a great opportunity to promote your business in a fun and engaging way. Your audience will most likely remember entertaining video content and associate your business with that content. Secondly, creating video content is also a chance to show off your personality. This will therefore have a significant effect on your audience who will get a feel of the purpose of your brand.

Boost conversions

Stats suggest that that having video content on your landing page will increase your conversion rate by as much as 80%. Informative videos discussing your products/services can influence potential customers’ decision on whether they want to purchase products/services.


Video marketing can improve your SEO (more about SEO in our previous blog post here). SEO in turn drives traffic to your company website. Creating high-quality, concise, educational and informative video content creates an opportunity for people to share links to your video on social media. Encourage viewers to like and comment, and make sure to share your content across a variety of social media channels to maximise your audience reached.

If you have any questions about and how we help SMEs grow and thrive, don’t hesitate to give us a call or drop us an email. One of our friendly team members will be happy to assist you with any queries.

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