New Knowledge Peers Report Investigates Investor Behaviour

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Nick Moules
3rd April 2014
In the third installment of Knowledge Peers’ report into the alternative finance market, it looked at lender / investor behaviour on debt and equity platforms in the UK.
Using a sample of 250, including lenders from, the results were published this week at the report launch in London.
Here are some of the report’s highlights:
  • Investors who are active in the alternative funding space are predominantly male (only 9.1% of respondents were female) and 71% were over 50 years old.
  • 50% of investors identified themselves as‘aggressive investors with respect to a small portion of their portfolio’. 
  • 23% identified as ‘aggressive investors with their total portfolio’
  • SEIS and EIS tax schemes ranked high for equity investors both as a motivating factor (for possible investments) and as a risk-minimizing tool. In the case of the equity investors, a near 100% made use of a scheme or pledged funds to a business that fell into the EIS or SEIS category. 
  • For debt players, 47% have already been taxed on their lending activity, with 52% having yet to do so. This indicates that, in the past year, we have seen a large influx of new lending activity, as they have yet to be taxed.
  • More than half of Auto-bidders felt that higher financial returns would be available to them if they were live-bidders. At the root of this perception is time. 42% strongly agreed and 43% agreed that Auto-bid was hugely time-saving.
To view the full report, you must be a member of Knowledge Peers’ Alternative Funding Network. For more information on membership, please visit or contact (44) 0 207 831 0076 or 

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